New App Features Classic Children’s Character Miffy

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Miffy

Dick Bruna’s iconic white bunny, Miffy, has a new app for iOS which offers a safe and fun way for parents with young children to share the delights of this classic storybook character.

Newly available (since March 9th), the ‘Miffy’s World’ app for iOS sells for $3.99 on the App Store, and will be offered by Google Play soon. The app has been created by StoryToys, a leading independent developer and publisher of children’s apps, specializing in some of the world’s best-loved children’s characters.

The app is based on the popular TV series Miffy’s Adventures: Big and Small, which airs on Nickelodeon. Fans of the show will be able to immerse themselves in ‘Miffy’s World’ and play along with their favorite bunny in everyday fun activities.

From sharing moments in Miffy’s day to helping her pick fruit from a tree or doing a spot of gardening, the app allows children to learn while having fun. Designed to build early cognitive development, the app aims to encourage creativity and cultivate an interest in nature and outdoor activities.

Interactive, educational and fun, ‘Miffy’s World’ is suitable for children under the age of 5 years.

About Dick Bruna and Miffy
Miffy was “born” on June 21, 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist.

Sixty-two years later, the Miffy books have sold more than 85 million copies, and are currently published in more than 50 languages. Merchandise is sold across five continents, there are several musicals, a Miffy movie and a TV series – season 1 and 2 of the new HD CGI Miffy’s Adventures: Big and Small has had a recent global roll out, and season 3 is in the making for release in 2017.

For more information about Dick Bruna’s life and work, visit www.miffy.com.

About StoryToys
Headquartered in Dublin, Ireland, StoryToys, a subsidiary of Touch Press Inc., creates and publishes highly innovative and entertaining software for children including interactive books and games and has enjoyed global success on all major app distribution platforms. StoryToys has been the recipient of numerous awards and commendations for the quality of its products, including many prestigious Children’s Technology Review Editor’s Choice Awards and the BolognaRagazzi Digital Award. More information about StoryToys is available at http://storytoys.com.

StoryToys is a registered trademark of StoryToys Ltd. Apple, iPad, iPhone and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

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New App Features Classic Children’s Character Miffy
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