Lights, Camera, Take Action: “Life…supplemented” Video Contest Challenges Americans to Be the Star of Their Own Health Reality

press release

— One Grand Prize Winner Will Receive $10,000 in Cash and Prizes

Toward a Year of Wellness —

WASHINGTON, D.C., April 20, 2010 – “Life…supplemented” is motivating Americans to become the directors of their own health this year. The consumer wellness initiative, which focuses on the three pillars of health (healthy diet + vitamins and other supplements + regular exercise), announces today its third online promotion, the Year of Wellness Video Contest, as part of its ongoing America’s Wellness Challenge. The contest offers Americans a chance to win $10,000 in cash and prizes toward their own “year of wellness.”

Video entries from individuals are being accepted now through May 17, 2010 on Entries will be judged on clarity of expression, relevance to topic and creativity/originality. One grand prize winner will win a Year of Wellness valued at $10,000 – including consultation sessions with a registered dietitian, life coach, and personal trainer and a year’s supply of vitamins and other supplements—plus a $5,000 cash prize to help his or her wellness dream come true.

Entering the contest is easy:

1) First, register for the contest at

2) Then, take My Wellness Scorecard, a fast, fun and free online quiz to assess your wellness according to the three pillars of health. Entrants are categorized on a wellness scale from “AlphaWELL” to “OhWELL” and receive personalized tips on how to improve their wellness score.

3) Finally, upload a video based on this scenario: if you were given a registered dietitian, life coach and personal trainer to help you stay on track in the three pillars of

health (healthy diet + vitamins and other supplements + regular exercise), how would you use an extra $5,000 to further improve your wellness?

David Grotto, R.D., author of 101 Optimal Life Foods, advocates for the three pillars of health to maintain a healthy lifestyle. “For most people, getting started is often the hardest part of healthy living,” says Mr. Grotto. “But it’s also important to consider a health regimen that you can live with. You want to envision a healthier lifestyle for the long- term by taking small steps today.”

In addition, the “Life…supplemented” campaign urges consumers to talk with their health care practitioners about staying healthy and to participate in online social networks that focus on wellness – so your health is top-of-mind. Consumers can receive motivational health tips and updates about “Life…supplemented” and America’s Wellness Challenge via Twitter (@wannaBwell) and Facebook. For more information on the three pillars of health and to enter the contest, visit

No purchase necessary. See official rules for more information.

About “Life…supplemented”: “Life… supplemented” is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c) (3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLS, WELLS, WannabeWELLS and OhWELLS by clicking on My Wellness Scorecard at

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1 Comment

  • Simply Being Mommy , June 1, 2010

    Sounds like a cool contest. Thanks for sharing.

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