Nearly one out of every three American children is obese or overweight. President Obama declared September Childhood Obesity Awareness Month. What does this mean?
The president along with other politicians might suggest that during the month of September children should turn off the television, put away the video games, turn the computer off and go out and exercise more. They might also suggest that kids avoid eating at popular fast food restaurants and skip that after school snack of chips and a soda. Yes, this is how we encourage our children to stay fit and healthy.
There is more to this so called “epidemic” than the lifestyles of today’s kids. Their parents are just as much to blame if not more so than the kids.
Anytime Fitness has launched a nationwide campaign featuring TV commercials and full-page ads in USA Today and People magazine which declare “There is no childhood obesity epidemic.”
“Too much blame is being placed on the kids,” says Chuck Runyon, Anytime Fitness CEO. “Adults need to step up and be better role models if we want our kids to be healthy. That’s what this is all about.”
The campaign will feature an organization called COAK – the Coalition of Angry Kids. The kids are “angry” because adults aren’t doing enough to help children lead healthy lifestyles. (For a preview of the COAK TV commercials, visit COAK.org.)
Recent research on childhood obesity has concluded that the parents are more to blame than the kids themselves. Here are some facts to back this claim up:
- “If one parent is obese, there is a 50 percent chance that the children will also be obese. However, when both parents are obese, the children have an 80 percent chance of being obese.” – American Academy of Child & Adolescent Psychiatry.
- “The Factor that puts children at greatest risk of being overweight is having obese parents.” –Stanford University of Medicine researchers.
- More than two-thirds of states (38 out of 50) now have adult obesity rates above 25 percent. In 1991, no state had an obesity rate above 20 percent
Healthy Moms agrees with and joins Anytime Fitness in making the COAK pledge. We believe that the only way these statistics can be reversed is if parents learn how to become better role models. It is our responsibility to our children to teach them by example how to lead a healthier lifestyle. If you take the COAK pledge today Anytime Fitness will give you a
- FREE 30-day trial membership to Anytime Fitness
- FREE 30-minute personal training session
- FREE 30-day pass to Anytime Health
Anytime Fitness and Healthy Moms are also offering this cool giveaway package to one lucky reader.
To enter: take the COAK pledge at http://COAK.org, then tell us you did it in the comments on this blog.
One person will be chosen at random from the comments to win the following prize package:
Upgrade to a one-year premium pass to http://AnytimeHealth.com (valued at $50).
The total giveaway package is valued at $230.
All you need to do to enter is leave us a comment.
For extra entries:
Subscribe to our Healthy Living Newsletter
Follow This blog with Google Friend Connect
E mail the link to our site or this contest to a friend (make sure you BCC talbertcascia @ yahoo dot com so I have proof of the e mail)
Add Healthy Moms to your blogroll.
Blog about this contest. Make sure you include a link back.
For every entry including extra entries please leave a separate comment. Winners will be chosen randomly from the comments and e mails that I receive. The contest ends on September 30, 2010 at midnight PST and is open to anyone in the US. Please leave your e mail address in your comments. All comments without e mail addresses will be disqualified.