“Life…supplemented” + Vitamin Angels to Re-team in 2011 to Promote Healthy Living

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Press Release

Popular consumer wellness campaign to donate funds to noteworthy children

WASHINGTON, D.C., JANUARY 4, 2010—The “Life…supplemented” campaign today announced plans to re-partner with international charity Vitamin Angels, an organization dedicated to reducing child mortality worldwide by connecting infants and children under five with essential micronutrients. The partnership is part of the the Life…supplemented Wellness Challenge initiative, designed to motivate people to take simple lifestyle steps within the three pillars of healthhealthy diet + supplements + exercise-and includes a live on-line video stream hosted by Lisa Lillien, a.k.a. Hungry Girl. For every consumer who actively participates in the live video stream, the “Life…supplemented” campaign will donate ten dollars (up to $10,000.00 total) to Vitamin Angels. Two additional components of the Wellness Challenge will create two more opportunities for consumers to help Vitamin Angels receive an additional donation of up to $10,000.00 from “Life…supplemented.”

“Vitamin Angels is thrilled to be an official partner for CRN’s ‘Life…supplemented’ campaign again in 2011. Vitamin Angels knows what a difference basic nutrients make in the lives of the children we’re reaching in the U.S. and around the world. Together with ‘Life…supplemented’ we are spreading the word that vitamins are a cornerstone of global health and can also be a centerpiece of your own personal health and wellness program,” said Howard Schiffer, president & founder of Vitamin Angels.

The contribution will be made as part of the campaign’s dedicated focus on reaching its consumers via social media channels. Vitamin Angels, which also has an active social media presence, and the “Life…supplemented” campaign together will connect with consumers via on-line social communities, as well as through their respective websites. You can follow “Life…supplemented” on Twitter @wannaBwell, and find updates to the campaign via Facebook. Vitamin Angels can be found on Twitter, Facebook, and a variety of other on-line social communities.

The live on-line video stream will be held on Wednesday, January 5, 2011, beginning at 3:00 p.m. EST (12 p.m. PST). Joining Hungry Girl Lisa Lillien will be Dave Grotto, R.D., who will answer questions about healthy eating; Duffy MacKay, N.D., who will talk about incorporating dietary supplements into your wellness regimen; and Andrea Metcalf, certified personal trainer, who will share tips on adding exercise to your daily life. For every tweet, retweet, on-line question, reply to @wannaBwell or @HungryGirl and use of #3pillars hashtag related to the live event, “Life…supplemented” will make a donation to Vitamin Angels (up to $10,000.00 total). Future on-line initiatives to help support Vitamin Angels will be announced later this month.

“As the ‘Life…supplemented’ campaign has grown, so has our involvement in engaging consumers through social media, and our live on-line video event is just one more example of that. We are so pleased to be able to tie Vitamin Angels in with this event because of all the important work they do, particularly for children around the world,” said Judy Blatman, senior vice president, Council for Responsible Nutrition (CRN), which oversees the “Life…supplemented” campaign through its educational affiliate, the CRN Foundation.

One of the highlights of “Life…supplemented” in 2011 is the addition of Ms. Lillien and Cheryl Forberg to the campaign. Ms. Lillien is the creator of the Hungry Girl brand which includes www.hungry-girl.com and is a New York Times bestselling author. Her Hungry Girl television show will debut on Cooking Channel on Jan. 8. Ms. Forberg serves as the registered dietitian for NBC’s “The Biggest Loser” and is also a New York Times bestselling author and a James Beard award-winning chef.

About “Life…supplemented” – “Life… supplemented” is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c)(3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLS, WELLS, WannabeWELLS and OhWELLS by clicking on My Wellness Scorecard at www.lifesupplemented.org.

About Vitamin Angels – Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five. In 2010, Vitamin Angels is connecting over 20,000,000 children in 40 countries, including the US, with the vital nutrients they need as a foundation for good health. To learn more about global malnutrition, micronutrient deficiencies, and Vitamin Angels’ solution for change, visit www.vitaminangels.org.

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“Life…supplemented” + Vitamin Angels to Re-team in 2011 to Promote Healthy Living
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