Yoplait Light Joins Forces with Alison Sweeney and Jeannie Mai to Launch Yoplait® Light “Swap” Campaign
MINNEAPOLIS, Minn. (August 18, 2011) – Yoplait Light has teamed up with host of “The Biggest Loser” and author of The Mommy Diet, Alison Sweeney, to launch the “Yoplait Light Swap” – a simple way for frustrated dieters to cut unwanted calories. The Yoplait Light Swap reminds women that small changes over time can make a big difference, and focuses on simple substitutions. The campaign equips women to swap one thing a day for a 100 or 110 calorie Yoplait Light to see how many calories they can save. Swappers can then visit www.Facebook.com/Yoplait to share their favorite swaps, find recipes and quizzes, and get Alison’s top swaps.
Busy mom Alison Sweeney is working with the brand to share advice for how she maintains her weight by making daily substitutions in her diet and routine, all while navigating her hectic schedule.
“I’m all about easy solutions, and making simple swaps in my diet helps me lead a healthy lifestyle while juggling everything else,” said Sweeney, mom of two. “That’s why the Yoplait Light Swap is a no-brainer – just swapping a slice of my favorite red velvet cake after dinner for a cup of Red Velvet Cake Yoplait Light can save me almost 300 calories, without even thinking about it.”
Yoplait Light launched the campaign to answer the call for an uncomplicated, straightforward way women can watch their calorie intake. The variety of fruit, pastry and dessert flavors offer dieters endless swapping options.
“We’ve heard from Yoplait Light fans that swapping is an easy way to help manage their weight – and many are already doing it with their snack or dessert choices,” said Kim Francis, associate marketing manager for Yoplait Light. “Through online tools and recipes, expert advice and shared swap ideas from consumers, we hope to give women what they need to integrate swapping into their lifestyle.”
But swapping isn’t held to just your diet. With busy summer schedules, it’s important to fit in exercise, too. Just by swapping the bus for a 15 minute walk on the way home, you can save 60 calories. Little changes here and there can have an impact on your head-to-toe look as well. Fashion guru, host of the Style Network’s “How Do I Look?” and correspondent for NBC’s upcoming series “Fashion Star,” Jeannie Mai has once again teamed up with the brand to show women how easy it is to swap their way to fabulous. With a Swap till you drop mentality, she reminds women that small changes, everything from clothing, to your hairstyle or accessories can really amp up your everyday look, without breaking the bank.
“I’m a huge swapper – in my food choices, but I also do it all the time in fashion,” said Mai, celebrity stylist, TV host and Yoplait Light spokesperson. “Something as basic as swapping more low-key flats for a pair of colorful heels can give you that extra confidence boost in seconds. Of course, ladies are no strangers to swapping clothes with their girlfriends as well – another fun way to instantly expand your wardrobe!”
To further support the Yoplait Light Swap campaign, the brand will introduce a new TV spot titled “Coffee Shop” which airs in early September. The spot highlights how quickly calories add up when indulging in daily ‘treats’. In the spot, a woman – faced with the realization that her mid-afternoon coffee treat will rack up more than 400 calories – opts to swap it out for a 100 calorie Yoplait Light, saving herself more than 300 calories.
Yoplait Light yogurt comes in more than 30 flavors with about 100 calories each. Each serving of Yoplait Light yogurt cups contains 20 percent of the Daily Value of calcium and vitamin D and zero grams of fat. Yoplait Light is available nationwide for a suggested retail price of $0.79 per six ounce cup. All Yoplait products are made with milk from cows, not treated with rBST. For more information on the Yoplait Light Swap, visit www.facebook.com/yoplaitwww.yoplait.com.
About General Mills
One of the world’s leading food companies, General Mills operates in more than 100 countries, and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
This information and image has been provided by Yoplait