Companies and Organizations Promoting Breast Cancer Awareness

Everyone already knows that October is Breast Cancer Awareness Month. In the past The Healthy Moms Magazine has published several articles in a row dedicated to the cause during this month. About 1 in 8 women in the United States (12%) will develop invasive breast cancer over the course of her lifetime. For women in the U.S., breast cancer death rates are higher than those for any other cancer, besides lung cancer. Medical research in prevention and finding a cure for this disease continues today. It is important that people stay informed and be aware of this life threatening illness to women.

Thousands of companies and organizations are working hard to promote breast cancer awareness during the month of October. Below are my top five favorites and a little about what they are doing this month.

1. NFL supports Breast Cancer Awareness Month

For three years now the players and teams in the NFL have been spreading awareness through wearing pink during the games and partnering with local organizations to help the Susan G. Komen Race for the Cure. I always enjoy watching the big football players out on the field sporting pink wristbands and pink ribbons on their helmets.

In 2008 the NFL Referee’s Association presented a check for $14,000 to Susan G. Komen for the Cure during a pregame ceremony at Texas Stadium. Not only are they spreading awareness to millions, the NFL is also raising money for breast cancer research.

2. Yoplait

For three years now Yoplait Yogurt has been running their Save Lids to Save Lives program. All you need to do is collect the pink lids pictured here to the right and redeem them by mailing them into Yoplait, or entering the code found on your lid on the Yoplait website. For every lid collected Yoplait will donate $.10 to Susan G. Komen for the Cure®. This special promotion runs until the end of the year.

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I love Yoplait yogurt and now this is another reason for me to continue to enjoy this tasty and healthy treat.

3. Save the Ta-tas

Ta-tas® Brand carries a complete line of humorous t-shirts, gifts and accessories promoting breast cancer awareness. They believe that laughter heals. “The Save the Ta-tas Foundation is committed to fighting cancer at every stage—including education, prevention, research, community outreach, and emotional support for those struggling with the disease. Our first year goal is to donate no less than .90 cents per dollar to support new gene research through a partnership with The Concern Foundation. Innovative and new, our organization is determined, like its founder ta-tas® Brand Clothing, to end this devastating disease, with a smile of course! Laughter heals, save the ta-tas!”

Ta-tas® Brand even carries onesies sporting cute phrases, “Be Vewy Vewy Quiet I’m Hunting ta-tas,” and “Gimme Your ta-tas and No One Gets Hurt -.” I agree that laughter is the best medicine.

4. Estée Lauder

Estée Lauder is a popular skin care line found in most major department stores. Their make-up, fragrances and skin care products have helped millions of women look and feel their best. This year The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign is celebrating its 19th year in the fight against breast cancer. Estée Lauder will donate 20% of the suggested retail price of its Pink Ribbon Collection to The Breast Cancer Research Foundation® (BCRF) dedicated to preventing breast cancer and finding a cure in our lifetime. Estée Lauder has predicted that by the end of this month they will total of more than $8.5 million to The Cancer Research Foundation. This is amazing and makes me want to run out to my local department store to purchase some pink lipstick!

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5. Bright Pink

“Bright Pink is a national non-profit organization that provides education and support to young women who are at high risk for breast and ovarian cancer. We arm young women with knowledge, options and a great attitude, and offer companionship and empathy during their journey. We empower them to take control of their breast and ovarian health and in turn, grant them the freedom and peace of mind to live a beautiful and fulfilling life.”

This organization inspires me because it helps young women who are at risk of breast cancer learn how to take control of their health in order to prevent the disease. Their programs include books, workshops, genetic counseling, and outreach groups. You can also join your local BrightPink chapter or start one of your own. For more information on how you can get involved visit

I encourage you to support these companies and organizations during October’s Breast Cancer Awareness Month. Has breast cancer affected your life in any way? Maybe you are a survivor, or have a close friend or family member who has had breast cancer. I would love to hear about how this disease has touched your life.

Cascia Talbert is a busy blogger, publisher, freelance writer, online merchant and mother of five children, living in The Pacific Northwest. With a B.A. in history and law and a passion for writing and staying healthy, she started The Healthy Moms Magazine in 2007. The Healthy Moms Magazine is currently ranked the top health blog for moms and features several health expert writers and mom bloggers. Ms. Talbert believes that if mothers are well educated on health issues and how to stay healthy, they can pass that information down to their children and reverse the childhood obesity statistics in the U.S.

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Ms. Talbert is a featured health blogger at and her articles can also be found on She also runs the Healthy Moms Social Network on Ning, manages Mom’s Natural Health and Wellness Store, and is on the Social Media Advisory Board for America’s Wellness Challenge.

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  • Athelda Ensley , October 13, 2011

    This past weekend my husband wanted to go and pick out a pink dress shirt for work. He wanted to make a stand for the cause and the survivors. First pink shirt of our marriage and I loved it!

  • Cascia Talbert , October 14, 2011

    Athelda, That is great! I am glad that he decided to do that. Thank you for visiting us!

  • Noonie , November 25, 2011

    A new company called Bfflco produces beautiful duffle bags filled with everything a breast cancer patient needs when undergoing surgery, radiation and/or chemo. Wonderful gift. Percentage of the proceeds of this company go to cancer research. Go to

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