In 1939, a young, soon-to-be-entrepreneur named Frank Farino had just found out that the Cleveland bra company that he worked for was closing its doors. The company left him with a severance package that included two used sewing machines, four sales accounts and $240. With this severance package, Frank decided to do what he knew best; make and sell bras.
In the early 40’s Frank learned that nursing bras and maternity bras, though not classified as intimate apparel then, were in just as much demand as bandages and crutches. His company became Frank Farino’s maternity and nursing bra company.
In 1998, The nursing-bra industry witnessed a dramatic renaissance when Leading Lady invented the nursing camisole. After witnessing the popularity of fashion camisoles and tank tops during a fact-finding trip to New York City, Leading Lady’s Director of Design returned to her studio to create a unique camisole with breastfeeding functionality. You can purchase the Leading Lady nursing cami at leadinglady.com as well as other major retailers.
Today, Leading Lady continues to be a trusted family company and is run and operated by Frank Farino’s descendants in the business of making and selling maternity and nursing bras, just like Frank was all those years ago. Private-label Leading Lady nursing bras and cami’s are available to purchase from Wal-Mart and Target both online and in their stores. You can also find Leading Lady products at JCPenney Stores, catalogs and JCPenney.com.
Along with their wonderful and comfortable nursing bras and camis, Leading Lady provides a ton of resources for breastfeeding moms on their website along with a blog written by Amy, their lactation consultant. Breastfeeding is important for both the mother’s health and the baby‘s. The American Academy of Pediatrics recommends breastfeeding beyond the baby’s first birthday, and for as long as both the mother and baby would like. Due to this recommendation I am still breastfeeding my 15 month old and do not plan on weening him until he is two.
The Leading Lady Organic Nursing Cami is the most comfortable cami that I have ever worn. It is made with 100% Certified Organic materials, contains natural coloring – no dyes or bleaches, looks great under clothes or on its own, has an inner sling for added support, a quick one-handed clasp for easy nursing, and adjustable straps for a perfect fit.
Visit LeadingLady.com to purchase and take a look at their entire line of maternity and nursing intimate apparel including the 100% Certified Organic Nursing Cami. Healthy Moms Magazine readers can also enter for a chance to win the Leading Lady 100% Certified Organic Nursing Cami. All you need to do is follow Leading Lady on Twitter and leave us a comment in order to enter.
This contest ends on Thursday April 26, 2012 at 8 am PST and is open to US residents only.
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For every entry including extra entries please leave a separate comment. Winners will be chosen randomly from the comments and e mails that I receive. The contest ends on April 26, 2012 at 8am PST and is open to anyone in the US. Please leave your e mail address in your comments. All comments without e mail addresses will be disqualified.
*Disclosure: I received a Leading Lady 100% Certified Organic Nursing Cami and panties in exchange for this review. All opinions are accurate and 100% mine.
Cascia Talbert is a busy blogger, publisher, freelance writer, online merchant and mother of five children, living in The Pacific Northwest. With a B.A. in history and law and a passion for writing and staying healthy, she started The Healthy Moms Magazine in 2007. The Healthy Moms Magazine is currently ranked the top health blog for moms and features several health expert writers and mom bloggers. Ms. Talbert believes that if mothers are well educated on health issues and how to stay healthy, they can pass that information down to their children and reverse the childhood obesity statistics in the U.S.
Ms. Talbert is a featured health blogger at Wellsphere.com and her articles can also be found on ezinearticles.com. She also runs the Healthy Moms Social Network on Ning, manages Mom’s Natural Health and Wellness Store, and is on the Social Media Advisory Board for America’s Wellness Challenge.