Lynn Sage Cancer Research Foundation Gives Chicago a Pink Makeover in October

Chicago – For the month of October, Chicago’s skyline and buildings will be decorated with pink lights, banners and flags in collaboration with the Lynn Sage Cancer Research Foundation (LSCRF) to raise awareness about breast cancer and the importance of  breast self-exams. Breast cancer is the most common form of cancer for women in American and the world, but with early detection, this diseases can be effectively treated 96 percent of the time.

“Lighting the city pink for the entire month of October serves as a strong reminder and call to action for many women about their health, throughout the Chicago area,” said Ashley Hemphill Netzky, LSCRF’s board chair. “That is why the Lynn Sage Cancer Research Foundation is committed to working with hundreds of buildings each year to light the city, to remind women to regularly check for breast cancer and help save lives.”

LSCRF is calling the event, “Light the Way to Find a Cure,” and they invite all Chicago businesses, buildings and landmarks to participate by illuminating their structures pink or displaying pink banners and flags throughout the month of October. They are estimating that about 200 different sites and organizations will be participating this October. Hemphill Netzky added that their goal is to eventually have every Chicago area building participate in some way each October.

“Early detection is a key factor in the successful treatment of any breast cancer,” said William J. Gradishar, MD, FACP, FASCO, director of the Maggie Daley Center for Women’s Cancer Care for Northwestern Medicine® and the Betsy Bramsen Professor of Breast Oncology at the Northwestern University Feinberg School of Medicine. “It is imperative that women understand that self-examination and mammograms should not be done only after experiencing symptoms, which are often a sign that breast cancer has already progressed and even spread.”

In addition to lighting the city of Chicago this October, LSCRF will also be hosting the first annual Lynn Sage Cancer Research Foundation 5K on November 8, 2014. The event will not only serve as another way to raise awareness in Chicago, but all proceeds from the 5K will also support innovative breast cancer research and educational programs.

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If you live in the Chicago area make sure you stop by downtown this October to see the beautiful pink and be reminded that through early detection women can beat breast cancer. “Reminders to have regular breast exams, like lighting the city pink and the 5K, can and do save lives,” added Gradishar, who is also a member of the Robert H. Lurie Comprehensive Cancer Center of Northwestern University.

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