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Transform Your Kids into Tooth Brushing Experts


We teach our children from an early age to brush their teeth each and every day because it is vital to maintaining a healthy smile. While most parents are focused on just getting kids to brush their teeth; far fewer take the time to actually learn and teach their children proper dental hygiene and brushing technique.

After all, many adults are guilty themselves of aggressively over-brushing their teeth when using standard nylon-bristle toothbrushes. Is it any wonder our children would follow suit? When it comes to brushing, there can be something as too much of a good thing!

What’s the big deal you might ask about over-brushing if teeth are getting clean? A lot!

Many parents are surprised to learn that children who over-brush their teeth are at risk of developing both sensitive teeth and periodontal disease. Brushing vigorously with a medium or hard-bristled toothbrush wears down tooth enamel and pushes gums down, exposing the inner nerve part of the tooth. Even a soft, ordinary nylon bristle brush will wear down the teeth and gums over time. Children are especially vulnerable as gums can weaken and begin to erode. Once gums begin to recede, other dental problems can ensue – including cavities on exposed roots, which often need to be treated with fillings, root canals, gum grafting or tooth extractions.

Easy Does It!  

Contrary to popular belief, applying hard pressure while brushing is not necessary to remove plaque. Fast, hard, up-and-down brushing only puts gums at risk – even in children. So, what’s the right way to brush? Here are some guidelines that can help your children protect their gums and teeth for a lifetime of healthy smiles:

  1. Use a soft bristle toothbrush, or even better, a rubber-bristle toothbrush, like the PeriClean and PeriKids Ultra Soft Specialty Toothbrush
  2. Use a fluoride toothpaste.
  3. Don’t share your toothbrush.
  4. Hold the toothbrush flat against the teeth and move it back and forth along the gum line to sufficiently remove plaque.
  5. Clean the outer surfaces and inner surfaces of teeth, including chewing surfaces.
  6. Don’t forget to brush the tongue, too!
  7. Make brushing fun!
  8. Floss daily.
  9. Limit snacks between meals.
  10. Visit the dentist at least once every six months for an oral exam and professional cleaning.

PeriKids® Ultra Soft Toothbrush for The Skin of Your Teeth®

Consider that your child’s gums are the skin of their teeth. You would not teach your child to aggressively scrub their skin with an abrasive brush? So why would you have them use a medium or hard-bristle toothbrush on their teeth and gums?

Proper dental care is essential to your child’s health. With a mastery of proper brushing techniques, your child will be able to keep their teeth and gums for a lifetime. Now, that’s something to smile about! The choice is yours.


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Dr. Jack Gruber, DDS is a periodontist in clinical practice for more than four decades.  After many years of research and testing, Dr. Gruber created the PeriClean, an alternative to standard nylon toothbrushes to combat gum recession caused by toothbrush abrasion. Its design minimizes forceful brushing that causes damage to the teeth and gums while removing plaque with a textured surface.

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Dr. Jack Gruber, DDS

Dr. Jack Gruber, DDS is a renowned periodontist whose experience spans over 40 years as a pioneer in periodontal medicine. He is a leading authority in the silent epidemic of gum recession and gum disease, which impacts more than 75% of adults over the age of 35. Dr. Gruber maintains an active private practice and has treated thousands of patients with all forms of periodontal disease. Dr. Gruber is also an accomplished periodontal surgeon and trains dentists on how to excel in their craft. He also is an award-winning instructor, lecturer, and researcher who contributes immeasurably to the field of Dentistry and the health of his patients. Dr. Gruber is also the creator of the PeriClean Ultra Soft Toothbrush, which he developed after an overwhelming number of patients had been coming to him with receding gums primarily due to aggressively over brushing their teeth and gums with a standard nylon toothbrush. The PeriClean is the first complete redesign of the conventional nylon bristled toothbrush in over 77 years.


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