THROW ON YOUR APRON AND MAKE YOUR BAKE MATTER
Red Nose Day is on Friday 24th March 2017
HomeSense has partnered with renowned fashion and portrait photographer Rankin to create exclusive aprons for Red Nose Day 2017. With all the ingredients to become a design classic, the apron features a selection of unique, quirky and quintessentially British animal portraits including Rankin’s own dog.
HomeSense is an official Red Nose Day partner for the third time and this year a host of celebrities have been photographed by iconic photographer Rankin wearing the apron to help raise money for Comic Relief. The campaign is being fronted by the Hairy Bikers, Si King and Dave Myers. The bikers will be supported by a whole host of celebrities including , Nadine Coyle, Pearl Lowe, Nadiya Hussain, Jodie Kidd, Susanna Reid, Kimberley Wyatt, Lesley Joseph & Linda Robson, Una Healy, The Hemsley Sisters, Ella Mills (Deliciously Ella), Fay Ripley, Vogue Williams and Tim Lovejoy.
The adult apron, priced at £12.99, will be available to buy in HomeSense and TK Maxx stores from 13th February and online at tkmaxx.com and rednoseday.com. With at least £5 from every adult apron sale going to Comic Relief, the money will help people living incredibly tough lives in the UK and across Africa.
The HomeSense Red Nose Day range, created by Rankin, also features a new children’s apron encouraging the whole family to join in the bake sale action by getting creative in the kitchen. Further products in the collection include a tea towel, also designed by Rankin, as well as a leather journal and a colouring-in notebook.
A spokesperson for HomeSense said: “Rankin has really risen to the challenge with this year’s apron design, encouraging adults and children to get in the kitchen and make their bakes matter.
The quirky and unique design featuring an image of man’s best friend (Rankin’s own dog) and a range of other animals, will encourage people to grab an apron, get messy in the kitchen and support the good work that Comic Relief does to help transform people’s lives here in the UK where we have customers and stores and across Africa.”
Rankin said: “When I was asked to create this year’s Red Nose Day exclusive collection for HomeSense I agreed without hesitation. It is a fantastic cause and I knew it would be a lot of fun. What you’re seeing is some of the best talent in the animal business and, although I’m never one for nepotism, my own dog got on the team sheet. I wanted to make these images as cute and fun as possible and I hope I have included something for everyone which encourages both adults and children to get in the kitchen and raise some dough for Comic Relief.”
Michele Settle, Director, UK Campaigns & Brands at Comic Relief said: “Baking is one of the most popular Red Nose Day fundraising activities across the UK and this exclusive apron by Rankin enables you to look stylish in the kitchen and raise money too. So make your bake matter for Red Nose Day 2017.”
Details and Prices
Adult apron £12.99, with at least £5.00 going to Comic Relief
Kids apron £7.99, with at least £2.25 going to Comic Relief (plastic coating so perfect for baking)
All profits from the sale of the aprons (and the tea towel) will be donated to Comic Relief to help transform the lives of some of the poorest and most disadvantaged people in the UK and around the world. The apron is available to buy from Red Nose Day official partners HomeSense and TK Maxx stores throughout the UK from 13th February and online at tkmaxx.com and rednoseday.com.
HomeSense launched in the UK in April 2008 and has 44 stores in the UK. HomeSense operates a unique ‘offprice’ concept, which offers quality and branded homeware for less than the recommended retail price. These savings are passed on to customers through a combination of opportunistic buying, established relationships with manufacturers and simple, no-frills operation. HomeSense is part of TJX Europe, a subsidiary of TJX Companies, Inc. Find your nearest store and loads more information at www.homesense.com.
About TK Maxx
At TK Maxx we deliver great value on ever-changing selections of brand name and designer products at prices up to 60% less than the RRP and at a significant discount to the prices in a department store or on the high street. TK Maxx is an off-price retailer. For us, value is a combination of brand, fashion, price and quality. Unlike traditional retailers, we generally don’t do promotions, sales or other gimmicks, just big labels and designer gems at up to 60% less than the RRP and at a significant discount to the price in a department store or on the high street, every single day. TK Maxx launched in the UK in 1994 and now has over 250 stores nationwide. TK Maxx is part of TJX Europe, the European subsidiary of the US group TJX Companies Inc. For more information see www.tkmaxx.com.
Rankin is a British photographer, publisher and film director. With a portfolio ranging from portraiture to documentary, he has shot The Rolling Stones, David Bowie, Kate Moss, James Bond and The Queen to name only a few.
He began his career co-founding the seminal magazine Dazed & Confused and tapped into the consciousness of the 90s and 00s with his intimate approach and playful sense of humor. He has since remained a prevalent force in publishing with AnOther Magazine, the bi-annual Hunger Magazine and over 42 books to his name. 7 Fearless behind the lens, his imagery has become engrained in contemporary iconography. He has created landmark editorial and advertising campaigns for some of the biggest and most celebrated publications, brands and pioneering charities including Nike, Louis Vuitton, Dove, Pantene, Diageo, Women’s Aid, Breakthrough Breast Cancer and Oxfam as well as shooting the 2015 Red Nose Day t-shirt campaign, Rankin is back working with the charity for 2017 and is the brains behind the creative designs of the T-shirts and aprons and the photography for the TK Maxx and HomeSense Red Nose Day 2017 campaign.
His passion for all aspects of modern culture are represented in his work and it wasn’t long before Rankin put his hand to moving image. In 2002 he co-directed his debut feature film, The Lives of Saints, written by Toni Grisoni (Fear and Loathing in Las Vegas). He has since shot commercials for Ford Mustang, Coco de Mer, Versace, and G-Star RAW, amongst others. As well as music videos for Rita Ora, Miley Cyrus, Kelis, Azelia Banks and many more. Rankin lives in North London with his wife Tuuli.
About Red Nose Day 2017
- Red Nose Day is back on Friday 24th March 2017 and it’s all about your power to make the world a better place, simply by having a great time
- By raising (or donating) cash this Red Nose Day, you’re helping to change lives. That’s because Comic Relief spends the money raised to help the people who really need it most, both here in the UK and across Africa
- From workplace bake sales and fancy-dress fundraising in schools, to danceathons, quizzes and surreal sponsored challenges, put on a Red Nose and make your laugh matter by doing whatever you enjoy to raise life-changing cash
- It all culminates in a massive night of comedy and entertainment, live on the BBC
About Comic Relief
Comic Relief is a UK charity which aims to create a just world, free from poverty – where everyone is safe, healthy, educated and empowered. Since 1985, Comic Relief has raised over £1 billion. That money has helped, and is helping, people living incredibly tough lives, both at home in the UK and across the world. For information about Comic Relief and the work it carries out, please visit www.comicrelief.com. Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)